Effective Date: 1 January 2025
Last Updated: 13 February 2026
LinkedUp Marketing (“we”, “us”, “our”) is committed to protecting the privacy and personal information of our clients, their customers, and website users.
This Privacy Policy explains how we collect, use, store, and disclose personal information in accordance with the Privacy Act 1988 (Cth), the Australian Privacy Principles (APPs), and applicable electronic communications legislation including the Spam Act 2003 (Cth).
By engaging our services, onboarding as a client, or using our website, systems, or platforms, you agree to the practices outlined in this Policy.
1. Our Role
LinkedUp Marketing provides CRM automation, review management, and communication services on behalf of business clients.
In most cases:
Our clients are the controllers of their customer data.
We act as a service provider and data processor, handling personal information strictly in accordance with client instructions.
We do not independently determine the purpose for which client-provided customer data is collected.
2. Collection of Personal Information
We may collect personal information including, but not limited to:
Full name
Business name
Email address
Phone number
Business address
Social media account details
Customer review data
CRM and booking system data
Payment and billing information
IP address and website usage data
We collect information through:
Client onboarding forms
Service agreements
Website enquiries
CRM systems
SMS, email, and automation platforms
Third-party integrations
Direct communication
We only collect information that is reasonably necessary for our business operations and service delivery.
3. Use of Personal Information
We use personal information for the purpose of:
Providing automation, reputation management, and communication services
Sending transactional review requests and service-related communications
Operating CRM and workflow systems
Managing client accounts and campaigns
Processing payments and invoices
Improving our services
Legal and compliance obligations
Customer support
Marketing our services (where permitted by law)
Where we send electronic messages (SMS or email) on behalf of clients, we do so in reliance on the client’s representations that:
The recipient has an existing business relationship with the client;
The contact details were lawfully collected;
The communication is reasonably related to the original transaction or service provided.
4. Client Warranties and Responsibilities
By onboarding with LinkedUp Marketing and providing customer contact data, clients expressly warrant and represent that:
All personal information provided to us has been collected lawfully and in accordance with the Privacy Act 1988 (Cth) and any other applicable laws.
The client has directly engaged or transacted with all contacts provided.
The client has obtained express or inferred consent (where required) for service-related communications, including review requests.
The client has provided customers with a compliant privacy policy disclosing potential follow-up communications.
The client will not upload purchased, scraped, or unlawfully obtained contact lists.
The client remains responsible for compliance with the Spam Act 2003 (Cth) and all applicable marketing and communications laws.
LinkedUp Marketing relies on these representations when providing services.
We are not responsible for verifying the legality of how client data was collected.
5. Electronic Communications Compliance
Where LinkedUp Marketing sends electronic messages (SMS or email) on behalf of clients:
Messages will identify the sending business.
A functional unsubscribe or opt-out mechanism will be included where required.
Opt-out requests will be honoured within a reasonable timeframe.
Clients acknowledge that:
Review requests may be considered commercial electronic messages under Australian law.
The client is responsible for ensuring lawful consent exists before data is supplied to us.
6. Disclosure of Personal Information
We may disclose personal information to:
CRM and automation platforms
Messaging providers
Payment processors
Cloud storage providers
Marketing and analytics services
Professional advisers (legal, accounting)
Regulatory authorities (if legally required)
Some service providers may store or process data overseas.
By using our services, you consent to such disclosures.
We take reasonable steps to ensure third-party providers comply with privacy and data protection obligations.
7. Data Security
We take reasonable steps to protect personal information from misuse, loss, unauthorised access, modification, or disclosure, including:
Secure cloud platforms
Password-protected systems
Access controls
Staff confidentiality obligations
Encryption where available
However, no electronic system is completely secure.
To the maximum extent permitted by law, we do not guarantee absolute security and are not liable for unauthorised access beyond our reasonable control.
8. Access and Correction
You may request access to or correction of your personal information by contacting us.
We will respond within a reasonable timeframe and may require identity verification.
We may refuse access where permitted under law.
9. Marketing Communications (LinkedUp’s Own Marketing)
We may send marketing communications about LinkedUp Marketing’s services.
You may opt out at any time by:
Using unsubscribe links
Replying “STOP” to SMS
Contacting us directly
Opting out does not affect essential service communications.
10. Limitation of Liability
To the maximum extent permitted by law:
We are not liable for indirect, consequential, or incidental damages.
We are not responsible for client misuse of systems or unlawful data collection.
We are not responsible for third-party platform breaches.
We do not guarantee uninterrupted system availability.
Our liability is limited to the total value of services provided in the preceding 12 months.
Nothing in this Policy limits rights under Australian Consumer Law.
11. Data Retention
We retain personal information only for as long as reasonably necessary for business, legal, and compliance purposes.
When no longer required, data is securely deleted or anonymised.
12. Changes to This Policy
We may update this Privacy Policy from time to time.
Updates will be published on our website and become effective immediately.
Continued use of our services constitutes acceptance of any updates.
13. Complaints
If you believe we have breached your privacy, please contact us first so we can attempt to resolve the matter.
If unresolved, you may lodge a complaint with:
Office of the Australian Information Commissioner (OAIC)
www.oaic.gov.au
14. Contact Us
LinkedUp Marketing
Email: [email protected]
Phone: 0403 381 412
Location: Gold Coast, Queensland, Australia